There are quite a few innovations in the Hair Care space at the moment, and we are loving quite a few of these. One of our favourites is the new Herbal Essences bio-renew New Look Sustainable Packaging – with a huge benefit for consumers (us).

 

The formula still uses the natural ingredients we have come to love and expect, including its signature Argan Oil, known for its ability to leave your hair nourished and hydrated. In keeping with the Herbal Essences commitment to Responsible Beauty, the new Herbal Essences packaging demystifies the product ingredients, and what they do for your hair. On the back of each bottle (as you can see in the image), each ingredient is listed, and next to it an explanation as to its purpose or benefit. So, no more ingredients added just because they sound good – each ingredient is added to work for your hair. For example, in the Revitalise Blue Ginger Conditioner (pictured), Stearyl Alcohol is added as a plant-derived emulsifier, Citric Acid to balance pH, and Oleyl Alcohol, Quaternium-18 and Bis-Aminopropyl Dimethicone are all hair conditioning agents.  This brilliant, and in my opinion, long overdue, initiative means no more trying to decipher product benefits – they are all there next to the ingredients.

 

Of course, in line with the brands eco sustainably and responsibly sourced ethos, and a commitment to natural beauty, the formulas contain no parabens, colourants, mineral oils or paraffins, and are cruelty free and vegan. The bottles are made from 25% recycled plastic, and can be recycled themselves by tearing the label off after use. Herbal Essences bio:renew New Look Sustainable Packaging comes in 7 variants – Argan Oil of Morocco – to deeply hydrate and nourish (and my current favourite), White Strawberry & Mint – to revive and enliven, White Grapefruit & Mint – to boost thickness and volume, Coconut Milk – to revive and moisturise, Blue Ginger & Micellar – to cleanse and revitalise, Honey & Vitamin B Sulphate-Free – moisturise and protect, and Golden Moringa Oil – to smooth and soften, so you’re sure to find one to suit your hairs needs. Herbal Essences bio:renew Shampoo & Conditioner 400ml each RRP $12.99 each.

 

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