Cult Products – Makeup


There are so many categories to choose from in makeup – foundation, lips, eyes, nails. We had fun putting together this post. Many of these products have been around for years, and were used by Beauty Over 40 when we were younger (and we love them, because they work). So what made the list of Australian makeup cult products? Read below to find out.

MAC Studio Waterweight Foundation SPF 30


You know a product is going to be good if it is a cult product from a makeup brand as strong as MAC, and this foundation is simply fabulous. The formula is an elastic gel-serum formula, with a virtually weightless feel. The foundation feels extremely comfortable on mature skin, and it lasts for hours, and the SPF 30 provides a good level of protection, which our skin needs. The coverage is sheer to medium (buildable), and it helps blur imperfections such as large pores, and fine lines.The formula contains moisture-fusion complex, which provides immediate and continuous hydration, so it’s great for more mature skin, as it keeps the foundation looking fresh longer. The special dropper applicator means you apply just the amount you need. Available in 23 shades, so you’re sure to find one to suit. 30ml RRP $54.00.

Bobbi Brown Shimmer Brick


The perfect product for skin that is looking a bit dull and pale, and needs an instant pick-me-up, Bobbi Brown Shimmer Brick is a shimmering, brush-on powder that creates a deep glow. Beloved by Beauty Editors around the world, containing 5 extremely wearable colour bars, the Shimmer Brick is super versatile, and can be used to create an all over glow, as a blush, or to highlight sections of your face. The formula is handmade in Italy and features superfine pigments that reflect radiance and light. Available in five shades: Bronze, Beige, Rose, Nectar and Pink Quartz. 10.3g RRP $73.00.

Giorgio Armani Luminous Silk Foundation


Capture the glow of your most perfect skin with this multi award-winning iconic foundation. Luminous Silk Foundation features an exclusive Micro-fil™ technology that ensures fine lines and wrinkles are filled and blurred. The super hydrating fluid, inspired by charmeuse silk glides on seamlessly with a silky texture and all-day, buildable coverage. This foundation hasn’t won the “Perfect Match, #1 Makeup Artist’s Choice” for 10th Year in a row for nothing – it is a Beauty Editor and Makeup Artist favourite. Available in 18 shades, so you are sure to find a shade to suit. 30 ml RRP $99.00.

Revlon Super Lustrous Lipstick


You have to really perform to become the cult product in iconic makeup brand Revlon’s portfolio. Super Lustrous Lipstick does just that. Super Lustrous™ is formulated with microfine pigments for high-impact colour. The formula contains moisturisers, and vitamins A, C, and E, to protect and condition your lips, so colour wears evenly. The smooth, hydrating formula is available in a staggering 54 on-trend wearable shades and four finishes, so you can create your look, your way, every day. 4.2g RRP $22.95.

Essie Nail Polish – Ballet Slippers


The award winning Essie Nail Polish in Ballet Slippers makes the list of cult makeup products, as it is the favourite nail polish shade of Queen Elizabeth II and Kate Middleton, and the only shade they wear in public. The classic pale pink shade is an eternal manicurist and fashion stylist favorite, and is graced with a subtle, sheer finish. This beloved essential is an iconic color for all seasons, and all occasions. After all, if it’s good enough for HRH, it should be good enough for us. 13.5ml RRP $16.95.


YSL Touche Éclat


The beauty secret of the world’s top makeup artists and models, Touche Éclat is the original must-have for a radiant, flawless face. Powered by the radiance-boosting Luminocaptide Complex, your skin is instantly illuminated, so you look rested and refreshed—even if you’ve been up for hours.This fabulous product make it look like you’ve had 8 hours of sleep with the click of a pen. In just one click, this moisturising and ultra-fluid emulsion eliminates shadows from the side of the nose, the corners of the mouth, the hollow of the chin and expression lines. It embellishes the eye area, making you look rested and bright-eyed. It’s the one beauty essential no woman should ever be without. 2.8g RRP $68.00.

L’Oreal Paris True Match Liquid Foundation


L’Oreal True Match Liquid Foundation is a lightweight, medium-coverage foundation that cleverly matches the colour and texture of your skin. The foundation blends easily to create a natural looking flawless finish. L’Oreal True Match provides perfect coverage without creasing or caking, which is great for mature skin, where caking can often be a problem. The result is an even, visibly beautiful complexion and natural looking skin.  Available in 16 true-to-skin shades that span across warm, cool and neutral tones. 30ml RRP $29.95.

theBalm – Girls’ Getaway Trio


theBalm Cosmetics is a relatively new beauty brand (launching in 2004), and is even newer in Australia, however it is quickly gaining its own cult following with its wearable and well priced range. So, what is the cult product in this cult brand – why the Girls Getaway Trio of course. Designed to fit in your handbag, or travel cosmetic bag, you can get away in style with the Girls’ Getaway Trio, an exclusive cheek palette from theBalm Cosmetics. Featuring three flawless, fade resistant, long wearing blush/bronzers, Balm Springs, Balm Beach and Balm Desert (puns very much intended), this palette is ‘shore’ to be your first resort when touching up throughout the day. 3.3g (each – 9.9g total) RRP $29.95.

Covergirl LashBlast Volume Blasting Mascara


For those of us who are finding our lashes are becoming sparse as we age, COVERGIRL LashBlast Volume Blasting Mascara is a wonderful mascara that combines an advanced volumising brush and a unique volumising formula to deliver thick, full dramatic lashes. Best of all, it’s available in a variety of colours and formulations – Black Brown, Very Black, Waterproof Black Brown and Waterproof Very Black. 13.1ml RRP $18.95.

Bourjois Healthy Mix Foundation


Bourjois Healthy Mix Foundation is a very popular foundation – one is sold every 20 minutes in Australia!! No wonder it’s so popular, the foundation boosts radiance while also providing an instant anti-fatigue effect, so it’s really great for more mature skin that can lose radiance, and look dull and tired. The formula is enriched with vitamins B5, C and E to provide antioxidant and regenerating action. Dark circles, puffiness and redness are minimised, for a healthy glow that lasts up to 16 hours. Available in six shades. 30ml RRP $29.00.

Maybelline Great Lash Mascara


One look at this instantly recognisable little pink tube with the green lid, and we are transported back to our youth, where every second person seemed to have a Maybelline Great Lash Mascara. Designed to condition as it thickens your lashes, the creamy formula is easy to apply and dries in seconds. This iconic mascara washes off easily, and is suitable for sensitive eyes and contact lens wearers. Maybelline New York Great Lash Mascara is available in 2 shades – Very Black and Blackest Black. 12.7ml RRP $12.95.



Sally Hansen Color Therapy Nail Polish – Powder Room


Sally Hansen Color Therapy Nail Polish is a nail polish that blends saturated colour with nourishing argan oil for healthier-looking nails. The formula contains a patented micro-delivery system that delivers an argan oil-enriched formula for intense nourishment and moisture, which is a bonus for our more mature nails that are starting to lose moisture. It blends natural argan, acai and evening primrose oil to condition weak, dry nails. It is best used without a base coat, so the oil complex can directly contact the bare nail. It offers a radiant, shiny finish with up to 10 days of fade-proof, chip-resistant wear (especially when paired with the Top Coat). The cult shade within the range is Powder Room – a really pretty shimmery pearl colour that would suit almost anybody. 14.7ml RRP $16.95.

Max Factor False Lash Epic Brush Mascara

Max Factor False Lash Epic Brush is a mascara that helps create an epic lash fan where no lash is left unseen, which is great as we age and our eyelashes lose their density and start to look thinner. The arched brush will comb and define your lashes, while the flat edge will deposit the darkening formula upon application. The mix of conical and flat-pointing bristles have been designed for sculpting, touch-ups and hard to reach areas while the end of the flat-pointing bristles are for additional combing. The formula contains a gloss polymer that adds natural shine and gloss. It will also resist smudging and flaking throughout the day. Available in black. 13.1ml RRP $27.95.

Karen Murrell Lipstick


Karen Murrell might be a new name to you, but her lipsticks have already gained a cult following overseas, with one being sold somewhere in the world every 10 seconds. The Karen Murrell lipstick range offers delicious to wear, long-lasting natural lip colours made from avocado oil, evening primrose oil, candelilla, carnauba wax, cinnamon and sweet orange, so your lips actually improve the more you wear them. Your never-ending search for the perfect lippy is officially over! The cruelty free lipsticks are available in 8 shades – our pick – Rymba Rhythm (pictured) – the most amazing red that will suit almost anybody. 4g RRP $29.95.


Rimmel London Stay Matte Transparent Powder

Another proven performer from the Rimmel London stable. Rimmel London Stay Matte Transparent Powder is a mattifying powder formulated to prevent shine and minimise the look of your pores. Containing natural minerals, he powder goes on smooth to even out skin tone, offering a natural, matte, shine-free finish. Available in 3 other shades. 14g RRP $11.95


You’ve reached the end of another very long list – who knew Australia had so many cult makeup products. Which one is your favourite – is it on the list, or have you discovered another? Leave your comment below – we’d love to hear your feedback.




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