wotnot – environmentally friendly and socially conscious Australian brand


Continuing our celebration of great Australian beauty brands, today we present wotnot. If you are looking for a brand that supports the environment, and Australian charities, wotnot is the brand for you.

wotnot was founded after founders and mothers, Sinead Roberts and Sioned Guard, launched the first environmentally-friendly nappy in Australia, and it fast gathered a cult following of health-conscious hipsters, environmentalists and yummy mummies alike. The customers loved the quality and eco credentials of the nappy and were quick to ask for complementary all-natural products of an equally high standard. Wotnot was born to do just that and is still growing the same mission today.

Wotnot endeavours to be the most authentic provider of organic baby products and skincare, with Sinead explaining that their ultimate vision is to “be the best, most trusted natural skincare brand for all the family.”

Wotnot puts it’s money where its mouth is with environmental and social programs. Wotnot takes recycling very seriously. With a policy of always re-use first, to creative up-cycling (empty tape rolls end up in childcare centres to be used for craft), environmental impact is minimised. If it can’t be re-used, it’s recycled and recycled materials are sourced for their own use. Wotnot also offset all carbon emissions each year by donating to Carbon Neutral. Funding is used to plant new trees in areas of deforestation.

Wotnot products are reflections of core values – using only organic and sustainably sourced materials where possible, providing customers with the opportunity to purchase skin and baby care that won’t impact the earth negatively. Wotnot goes to great lengths to ensure that the products they make are of premium quality, with no compromise to your skin or the environment and with no animal testing. Sustainability and kindness, to each other and the planet!

Wotnot is passionate about the wellbeing of children and has teamed up with Bear Cottage, at Westmead hospital. Wotnot donates a percentage of sales for all ‘For baby’ range to Bear Cottage to support its important function as a children’s hospice in NSW. Wotnot supports women in every way and donates a percentage of all sales of wotnot ‘For her’ products to Women’s Community Shelters Australia, to support women experiencing domestic violence.

wotnot products


Wotnot products make it easy to find organic skincare products that are not harmful to the environment, and not tested on animals. Some of our favourites are:


Wotnot 30 SPF natural sunscreen, formulated with the finest and most gentle natural extracts, so it can be used by even the most sensitive skins. GMO free and also free from sulphates, petrochemicals, parabens, artificial preservatives and fragrances – they know wotnot to put in. With zinc oxide as the active ingredient and being free from titanium dioxide, the sunscreen protects your skin naturally. Especially gentle for sensitive or eczema/psoriasis/rosacea prone skin the sunscreen is packed with natural oils and is highly moisturising. Water resistant for up to 2 hours. 75g RRP $26.99.



Wotnot Foundation Brush. This soft bristled, vegan and eco friendly foundation brush is great to achieve a flawless foundation look. The handle is made from satin lacquered bamboo – light weight, so great for older hands, yet strong and waterproof, and the bristles are made from cruelty free synthetic fibres. Each brush is individually handmade to the highest standard. RRP $14.99. Other brushes available too (click on the stockist information below for more details).



Wotnot natural face wipes with travel case & mirror. Perfect for travelling and holidays, this innovative product has natural face wipes that are infused with certified organic ingredients to cleanse, soothe and hydrate, in a travel case & mirror. The formula is enriched with all natural ingredients including Australian certified organic avocado, apricot and rosehip to gently cleanse and help keep skin naturally healthy and hydrated. Perfect for cleansing and hydrating on the go, the natural ingredients used in wotnot makeup wipes mean less irritation for your skin, and being 100% biodegradable and compostable, these wipes are also gentle on the environment. Available in three types – oily & sensitive skin, normal & sensitive skin and dry & sensitive skin (pictured), so there’s one to suit everyone. 25 wipes/mirror RRP $12.99.



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