The original Kiehl’s Powerful-Strength Line-Reducing Concentrate has been a firm favourite since its launch in 2005 – selling at a rate of over one every minute around the world, with over a million bottles of the magic formula sold to date. So what could they possibly do to make it better? They’ve significantly increased the concentration of super antioxidant Vitamin C, and added wonder ingredient Hyaluronic Acid, so the serum provides even faster, better results.

 

With the heightened potency of the Vitamin C (and it’s know anti-aging benefits), and addition of Hyaluronic Acid, the fast-absorbing serum delivers an instant boost in skin radiance, whilst providing improved wrinkle reduction benefits. Clinical trials have shown significant improvement in the appearance of both fine and deep-set lines and wrinkles, with a particular improvement noted in the reduction in the width of Crow’s Feet wrinkles, after two and four weeks. What’s not to like about that? I personally like my lines – they are evidence of a live well lived, but I’m not opposed to gently reducing their appearance either. Looks like the Powerful-Strength Line-Reducing Concentrate is about to become a staple in our beauty cabinet – we can already #Cthedifference. 50ml RRP $98.00

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